Why can’t they let us go green?

So a few weeks ago, my anti virus subscription was up.  I had Norton Internet Security Suite 2010 with a 1 user/3 pc license which I had purchased from Amazon.com for I think $30.

So my options were to upgrade directly from Norton it would have cost me $49.99 for 1 year for the same service.  Or I could buy a CD from Amazon.com with the same service for $29.99.  So I can be green, not paying for a CD nor its shipping and packaging, or I can save $20.  Sadly in these economics times I went with the extra $20 in my pocket.

Why doesn’t Norton offer existing customers a renewal license that is competitive with Amazon’s price?  It saves the production costs and makes the world a little greener.

-Josh

P.S.  Granted, I don’t download mp3s, but rather buy CDs to rip them to my computer, which could be considered a little hypocritical.  However, those are CDs that I own until lost, given away or destroyed, whereas anti-virus is really a one year license.

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